Our Mission

    We believe everyone
    deserves a voice

    Fortell Impact brings together social scientists and engineers, united by one purpose: making impact measurement truly inclusive, scalable, and human.

    "Too often, impact data comes from those easiest to reach— not those who matter most."

    UK-based · Global team

    Where it all began

    How it started

    We started Fortell with a simple belief: the people closest to development challenges should have a voice in measuring what works. Too often, impact data comes from those easiest to reach—not those who matter most.

    In 2023, we travelled to Kenya with CMMB to answer a simple question: could avatar-based interviewing actually work in the field? We went to Matomo—where within a few kilometers of developed areas, you find communities with no sanitation, no electricity, no water.

    These are the people that traditional surveys miss. And that's why we built Fortell.

    "Technology is one thing that we can use to leapfrog many infrastructural information and communication gaps that will take years to bridge."

    — CMMB Kenya, on partnering with Fortell