Ethics & Data Protection
Five principles govern every Fortell Impact engagement — from instrument design through to data deletion.
Data Protection & GDPR Compliance
All data processing is GDPR-aligned, with strict PII protocols, encrypted storage, data minimisation, and defined retention and deletion timelines.
Bias Mitigation
Diverse avatar representation, culturally adapted question framing, algorithmic bias testing, and regular audits across demographic groups.
Accessibility & Inclusion
200+ languages, low-literacy conversational format, works on basic phones without internet, with adaptive pacing for every participant.
Informed Consent
Consent explained verbally in the participant's language. Participants can pause, skip, or withdraw at any time. Special protocols for vulnerable populations.
Human-in-the-Loop Quality Assurance
Every AI-generated output is reviewed by trained evaluators. Local experts validate cultural appropriateness. Final reports are synthesised by evaluation specialists.
Aligned with the evaluation standards of
Common questions
Questions about our approach to data and ethics?
We publish our methodology openly and are happy to discuss how our ethical framework applies to your context.